internationalization

There are two main internationalization strategies, depending on whether the purpose of this process is the development and expansion of the company or its diversification. In development and expansion strategies, the foreign market is considered an extension of the domestic market. The pillars of this strategy are exports, licensing, franchising and the creation of partnerships. […]

In today’s context, that has become more globalized and interconnected, internationalization can be considered an evolution of the traditional way of “doing business” and an often necessary alternative in the face of the difficulties of the internal market. The internationalization process allows companies to open up new foreign markets by increasing the pool of potential