internationalization

Improving the business environment: proposals from foreign Chambers of Commerce

The American Chamber of Commerce in Albania (AmCham), the German Chamber of Commerce (DIHA), the Italian Chamber of Commerce, Confindustria Albania and the French Chamber of Commerce have presented to the government a series of proposals to improve the business environment, attract foreign direct investment and facilitate Albania’s integration into the EU and international markets. […]

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Tirana set to launch call for tenders in the new free economic zone

The mayor of Tirana, Erion Veliaj, presented the Technological and Economic Development Zone of Tirana (TEDA), developed in cooperation between the government and the municipalities. TEDA Tirana will be built in the urban area of Kashar, along the road axis that connects the capital to Durres, on an initial surface of 35 hectares, with a

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Internationalization of a company: the main strategies

There are two main internationalization strategies, depending on whether the purpose of this process is the development and expansion of the company or its diversification. In development and expansion strategies, the foreign market is considered an extension of the domestic market. The pillars of this strategy are exports, licensing, franchising and the creation of partnerships.

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Internationalization of a company: the importance of strategic planning

In today’s context, that has become more globalized and interconnected, internationalization can be considered an evolution of the traditional way of “doing business” and an often necessary alternative in the face of the difficulties of the internal market. The internationalization process allows companies to open up new foreign markets by increasing the pool of potential

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